AI Adoption: Consumers, Integrators & Creators | with Doug Smith
In this episode of Looking Forward, Doug, Principal D&A Consultant at Ampersand Consulting, breaks down the three types of AI adoption—Consumers, Integrators, and Creators—and shares how organizations can determine where they fit along the AI spectrum.
Alongside Jen and Alejandro, they explore real-world examples of AI integration, the evolution of generative AI, and the shifting landscape of tools like Salesforce.
Whether you're just starting to explore AI or are refining your existing strategy, this episode provides valuable insights to help you navigate the rapidly evolving world of artificial intelligence.
In this episode, Jen and Alejandro are joined by Doug Smith, Principal AI and Data Analytics Consultant at Ampersand Consulting, to discuss the three phases of AI adoption: Consumers, Integrators, and Creators. Together, they explore how organizations can identify where they stand and what steps to take next to maximize their AI investments.
🎧 Key topics covered in this episode:
- [03:15] Introduction to AI Adoption Framework: Consumers, Integrators, Creators
- [07:45] Real-world examples of AI adoption in enterprises
- [12:30] How Salesforce and CRM platforms are evolving with AI
- [17:50] The future of AI: Brain-computer interfaces and autonomous AI agents
- [24:00] The importance of foundational data for AI readiness
- [29:20] Doug’s vision for the future of communication and technology
📌 Resources & Links:
- Doug Smith’s LinkedIn Profile – Connect with Doug to follow his latest insights on AI and data analytics.
- Ampersand Consulting Blog – Read more from Doug and our team on how AI is transforming businesses.
- Learn more about Salesforce’s Agentforce discussed in the episode.
- Check out Wealthbox and Element451, CRMs Doug references during the discussion.
🚀 Get involved:
- Have a question about AI adoption? Drop it in the comments on our LinkedIn page.
- Share your feedback with us directly, or suggest topics you’d like to see on future episodes.
- Follow the Looking Forward podcast on Spotify and Apple Podcasts so you never miss an episode.
🔗 Related Episodes:
🎙️ Connect with us:
- Follow Jen Robinson on LinkedIn
- Follow Alejandro Jaegerman on LinkedIn
- Follow Ampersand Consulting for more updates: LinkedIn, X, Threads
Get Involved: We’d love to hear your thoughts and ideas! Share your feedback: Lookingforward.fm
Listen On
New to Looking Forward?
Here are some great episodes to start with. Or, check out episodes by topic.
